Sunday, September 18, 2011

Women's, men's, and children's apparel

Women's wear is the largest segment of the fashion industry. It sets the trends for other segments such as merchandising of ready-to-wear apparel, which has been centered in the fashion district of New York City, with other major markets in Los Angeles, Dallas, and Atlanta. The production of women's wear is segmented in several ways and companies may specialize according to particular categories: activewear, bridal wear; sizes, including misses, junior, petite, women's.
While men's wear changes more slowly than women's wear, the industry was quick to capitalize on the new interest in men's wear, offering increasingly diverse products by using increased automation. In children's apparel, however,  it is segmented by gender and by size categories. Designer labels in this industry are becoming increasingly important as are character and sports licensing. Furthermore, the segment that has simply been called children's wear can now be called children's and teen's fashion.

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